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Digital viewpoint

A viewpoint that tells visitors what they are looking at.

Digital binoculars on the visitor's phone. Scan the QR code at the viewpoint, point the phone at the landscape and instantly see the names of villages, peaks and landmarks — zoom into the panorama and read their stories. No app to install.

  • Tourist boards
  • Towns and municipalities
  • Nature parks
  • National parks
A visitor on a viewpoint above the sea and islets
The view from the viewpoint

The view is stunning. But what exactly are you looking at?

Visitors enjoy panoramic views, but often cannot tell what they are seeing — whether it is villages, peaks or natural landmarks in the distance.

  • Every place gets a nameIslands, peaks and villages in the distance get a name and a short story.
  • Alongside the board and binocularsThe board and binoculars show the direction, while the digital viewpoint adds context, zoom and navigation to each place.
  • A starting point for exploringThe view becomes an invitation to visit the place the visitor has just discovered.
How it works

Point your phone. The viewpoint explains.

The digital viewpoint is a web app that works like digital binoculars: on the visitor's phone it adds an information layer over the real view.

  1. Digital viewpointScan and explore the view
    Digital viewpointOpen in browser
    Illustration
    01

    Scan the QR code

    At the viewpoint there is a board with a QR code. The digital viewpoint opens in the browser, with no app to install.

  2. The view from the Kašćel viewpoint on Lastovo in the digital viewpoint
    From the project · Lastovo
    02

    Point your phone

    The view on the screen follows the direction you are looking in, all the way round.

  3. The labelled place Zavalatica with its card opening automatically
    From the project · Lastovo
    03

    Points open by themselves

    When a place reaches the centre of the view, its name and description appear. No need to tap anything.

  4. Sv. Jure peak at 8.8× zoom in the digital viewpoint
    From the project · Lastovo
    04

    Zoom in and explore

    The binoculars bring distant details closer. For every point: more about the place and navigation to it.

Video

See how it works at the viewpoint.

The digital viewpoint is used on location, because the view on the phone follows the direction of the device. That is why we show it here on video.

Clicking loads the video from YouTube.

How it is made

From shooting on location to the QR code at the viewpoint.

  1. 1
    Art Division

    Shooting on location

    We come to the viewpoint and capture an ultra-high-resolution panorama — ideally on a day with good visibility.

  2. 2
    Art Division

    Processing and review

    We process and stitch the panorama and send it to you for review.

  3. 3
    Together

    Points and texts

    You choose which places to mark and what is written about them. Points can have categories, such as natural and cultural landmarks, and several languages.

  4. 4
    Art Division

    Digital binoculars

    We mark the points in the panorama and set up the content in the web app.

  5. 5
    Destination

    Board with a QR code

    You install the board at the viewpoint. We prepare the design — like this board for Sozanj on Lastovo.

From the project · LastovoBoard for the Sozanj digital viewpoint in Lastovo Islands Nature Park: a QR code, a phone showing the panorama with marked points, and instructions in Croatian and English
Board at the Sozanj viewpoint · Lastovo Islands Nature Park
Where we have created digital viewpoints

From Zagreb to Lastovo.

We developed the digital viewpoint after talking with national parks, nature parks and tourist boards that manage viewpoints.

Standalone or in a guide

Start with a single viewpoint.

Standalone viewpoint

One viewpoint, its own QR code and digital binoculars. You can add new viewpoints later.

Part of a digital guide

The viewpoint becomes one of the guide's points — on the map, with navigation and the stories of other locations.

Digital guide →

Several viewpoints

For a destination with several viewpoints, we plan the shooting on location together, and you can later link the viewpoints to a digital guide.

Languages

Point names and descriptions can be in several languages. We prepare the original text in Croatian, and translations with the help of AI, which we send to you for review and approval.

Point categories

Points can be grouped into categories, such as natural and cultural landmarks, villages and peaks, so visitors can easily choose what interests them.

What affects the price?

The price is agreed per viewpoint and includes shooting on location, an ultra-high-resolution panorama, the digital binoculars, marking the points and setting up the content. The main factors are:

  • the number of viewpoints
  • the number of marked points and the amount of text
  • the number of languages
  • linking to a digital guide

Hosting, monitoring and maintenance are paid annually. We quote the exact amounts in our proposal.

Frequently asked questions

Do visitors need to install an app?

No. Visitors scan the QR code on the board and the digital viewpoint opens in the phone's browser.

How do visitors know what they are looking at?

The view on the phone follows the direction of the device. When a place reaches the centre of the view, its name and description appear automatically, and visitors can zoom in, read more and start navigation to it.

Can the viewpoint be tried away from the location?

The digital viewpoint is made to be used at the viewpoint itself, because the view follows the direction of the phone. That is why we show it on video on our website, and we can present it to you in more detail during a call.

What do we need to provide at the viewpoint?

A board with a QR code. You install the board, and we prepare a design proposal. No other infrastructure is needed on site.

How much does a digital viewpoint cost?

It depends on the number of viewpoints, points and languages. The price includes shooting on location, the panorama, the digital binoculars and setting up the content, while hosting and maintenance are paid annually. We quote the amount in our proposal.

Which view would you like to explain?

Tell us which viewpoint you have in mind. We'll suggest the points and scope, and schedule the shooting for days with good visibility.